by Yashara Perera | Sep 28, 2026 | Marketing
Short answer: GEO vs SEO is not a choice between old search and new search. SEO helps pages become discoverable, crawlable, relevant, and authoritative in conventional search. Generative engine optimization (GEO) adds work aimed at getting a brand, source, or...
by Yashara Perera | Sep 21, 2026 | Marketing
Perplexity and Google AI Overviews do not create brand visibility in the same way. Perplexity is built around answering a question with cited web sources. Google AI Overviews is embedded in search and combines its answer with Google’s ranking systems, query...
by Yashara Perera | Sep 15, 2026 | Marketing
Ask ChatGPT for a software recommendation, a local service provider, or a product shortlist and the names may change when you change the wording, location, budget, or requirements. That makes an answer useful as a research starting point—but not a stable ranking of...
